http://www.crayonville.com/feed en-us http://blogs.law.harvard.edu/tech/rss Sweetcron info@crayonville.com http://www.crayonville.com/items/view/1414/500-internal-server-error 500 Internal Server Error ]]> Wed, 01 Sep 2010 13:05:00 -0700 http://www.crayonville.com/items/view/1414/500-internal-server-error http://www.crayonville.com/items/view/1413/reserve-your-seat-for-the-sept-27-micromarketing-symposium-in-nyc Who's ready for a workday field trip? It's gonna be a good one. On September 27th, I -- in conjunction with David Vinjamuri's Thirdway Brand Trainers, Powered and New York University -- will be hosting a half-day microMARKETING symposium (hey, that's just a fancy way of saying meeting with presentations) at NYU's Kimmel Center in the heart of New York City. For just $29 per person, you'll hear fantastic speeches from Coca-Cola's global director of interactive Michael Donnelly; you'll learn from Jason Sadler how his company, I Wear Your Shirt, uses one of the most micro marketing approaches I know of -- each client pays him to wear their logo t-shirt for just one day as he creates and shares lots of microcontent with his social graph -- to deliver real results. You'll hear my new conference keynote based on the book. And you'll glean lots o' insights during the closing panel, during which the guys behind three of my favorite stories in the book -- By Lauren Luke, Walmart Eleven Moms and B&H Photo-Video -- will talk about their firsthand experiences with micromarketing approaches. If that's not enough value for a measly $29 (although the price will go up to $49 soon), you'll also get a free copy of microMARKETING: Get Big Results by Thinking and Acting Small, and -- if you're among the first 25 registrants -- David Vinjamuri's critically acclaimed Accidental Branding too. In addition to great content and a couple of nice freebies (oh, and we'll feed you while you're there) this event promises great networking with other NY area marketers, a perfect chance to educate your whole team on social media and micromarketing, and a great way to impress your clients. Bring 'em all! You can find the details and register here. Complete agenda here. The room holds 150; 50 seats will be reserved for NYU students; so space is limited. Grab your seat today. ]]> Tue, 31 Aug 2010 07:49:00 -0700 http://www.crayonville.com/items/view/1413/reserve-your-seat-for-the-sept-27-micromarketing-symposium-in-nyc http://www.crayonville.com/items/view/1412/jjtv-111-when-it-comes-to-digital-no-cannes-do Maybe it's just me, but this year's crop of Cyber Lions winners at Cannes don't exactly make me feel too optimistic about Digital creativity and the progress (or lack thereof) we've made. I don't think the winners were digital at all - at least not by standards of thinking about the Online, Interactive or Web standards. Judge for yourself: Nike's Livestrong "Chalkbot" Volkswagen's Fun Theory At best we were talking about Out of Home enhanced by Digital - as opposed to the other way around. In a nutshell, a giant step backwards imo. and not a great proxy for the future of digital creative. Do you agree or disagree with me? Spread the word: Share JJTV with your Creative Director, your colleagues, clients and followers Tweet or RT: New JJTV - When it comes to digital creativity, it's No Cannes Do - http://bit.ly/cyberlions Subscribe to the show via iTunes or YouTube Leave a video comment ]]> Mon, 30 Aug 2010 06:56:00 -0700 http://www.crayonville.com/items/view/1412/jjtv-111-when-it-comes-to-digital-no-cannes-do http://www.crayonville.com/items/view/1411/jaffe-juice-142-joel-and-jaffe-part-8-the-death-of-conversation My friend, colleague, peer and fellow thought leader, Mitch Joel, the man behind Twist Image, Six Pixels of Separation (book, blog) and I have decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our eight conversation and this one focuses on the if we're really having any semblance of a conversation at all in Social Media, or if Marketers have done a great job of selling the invisible (once again). A little more context (follow the links) can be found here Enjoy the conversation...  Listen to it LIVE or download it here Subscribe to the show via iTunes here ]]> Mon, 30 Aug 2010 05:17:00 -0700 http://www.crayonville.com/items/view/1411/jaffe-juice-142-joel-and-jaffe-part-8-the-death-of-conversation http://www.crayonville.com/items/view/1410/the-conversation-doesnt-suck-you-do This Friday at 2pm EST, my thought leader, agency, author and industry partner-in-crime, Mitch Joel and I will do our now-regularly monthly discussion, debate and alpha-male hornlock on a great topic: The Death of the Conversation AKA Is Social Media Dying AKA Blogs, Twitter and Facebook are in fact not about conversation at all.The genesis of this discussion is that a bunch of social media 'er conversationalists, including - but not limited to - Mitch, Dave Winer and Leo Laporte have got all their knickers in a knot about the lack of real dialogue, engagement and authentic exchange of ideas within the social media fishbowl. It's a signal to noise menagerie or perhaps I should say orgy of hubris, chest-beating self-importance and artificial thought-leadership contrived flatulence that has these 3 Musketeers questioning everything.Of course, all 3 are wrong, aren't they?So join Mitch, myself and perhaps Leo and Dave as well on Friday at 2pm EST as we attempt to talk over one another, disagree for the sake of disagreeing and attempt to push our own agendas and hawk our own agencies.You can chat live (although we'll ignore you) and even call in live by dialing +1 724 444-7444 Call ID: 25133 (we try and talk for 57 minutes and then throw in one token question for 60 seconds before we sign off and plug our respective blogs, books, links and companies)Here's the link you'll need to join in.PS Don't forget to tweet, retweet and reretweet about this momentous occasion. See you on Friday, my loyal and faithful friends, fans and followers.Links (Homework): Mitch's post Dave's post Leo's post ]]> Mon, 23 Aug 2010 12:41:00 -0700 http://www.crayonville.com/items/view/1410/the-conversation-doesnt-suck-you-do http://www.crayonville.com/items/view/1409/beanstalks-its-all-about-scale Latest Beancast marketing podcast is up with yours truly and in this episode, I join host, Bob Knorpp with the likes of Please feed the Animals and Lemonade's Eric Proulx, Revision 3's CEO, Jim Louderback, and Microsoft's Duane Forrester, where we discuss: iAd-versity (Apple as a media company? See: Microsoft and MSN) Bidding against Google (we put the mono in poly) Facebook Places (can you say pleaserobme x 500,000,000?) The follow-back question (you scratch my back, I'll DM yours) Scamming a point (nothing says punk'd like the FTC) ...and all this as I try and force out some convoluted articulation as I battle mega-jetlag following my trip to Shanghai.Download or listen here ]]> Mon, 23 Aug 2010 12:18:00 -0700 http://www.crayonville.com/items/view/1409/beanstalks-its-all-about-scale http://www.crayonville.com/items/view/1408/jjtv-110-iphone-trust-fail The whole iPhone 4 launch has been a fascinating chapter in an otherwise unblemished success story. Paying a premium to be "first" works only as long as the customer experience lives up to the high expectations associated with the brand promise. Antennagate has changed all of this. Apple has lost a lot of trust and I think we'll see more and more people waiting on the sidelines with future launches. Spread the word: Share JJTV with your Android, Evo, colleagues, clients and followers Tweet or RT: New JJTV - The lines for the iPhone 5 will definitely be shorter than 4...and the reason is a loss of trust - http://bit.ly/appledistrust Subscribe to the show via iTunes or YouTube Leave a video comment ]]> Mon, 23 Aug 2010 06:33:00 -0700 http://www.crayonville.com/items/view/1408/jjtv-110-iphone-trust-fail http://www.crayonville.com/items/view/1407/500-internal-server-error 500 Internal Server Error ]]> Thu, 19 Aug 2010 21:00:00 -0700 http://www.crayonville.com/items/view/1407/500-internal-server-error http://www.crayonville.com/items/view/1406/pick-a-pack-of-powered-panels-time-to-vote-for-sxsw-sessions For the past couple of years, I've been at the South by Southwest Interactive conference for clients (Panasonic in 2009 and VeriSign in 2010). But this year, I'm going for me. Well, that's the plan but I'll need your help to get there. The good news is I'm not asking you to drive me in your second-hand Chevette. I'm just asking for your vote. Here's the backstory: For those of you that don't already know this, each year, thousands of social media folks submit their ideas for sessions they'd like to present at SXSW for consideration by the organizers. The ones that make the first cut get posted to a panel picker where you (in the 2006 Time Magazine Person of the Year sense) vote on the ones you like best. The most popular sessions (this is crowdsourcing in action people, although let's be honest -- it's a popularity contest, right?) have a shot at making the agenda. And here's the story itself: This year, I have a session based on microMARKETING up for your vote. Basically, I'll talk about the book (like I do at conferences since this is a, well you know, conference), maybe hand out some free copies, possibly take off my shirt, almost definitely snap a few pictures with the folks in the room. You can get more information HERE. And here's the part you can play in that story: Well, first of all I'd love it if you could show your support and VOTE (thumbs up, please) for my session, even if you're not sure you'll have the opportunity to attend South By next year. Second, if you'd really like to see my session happen please share the love. TWEET the link. SHARE it on Facebook. REBLOG this post. SPREAD the word. Thanks for your help. And while you're feeling helpful, you might also feel like showing some love to my fellow Poweredistas. A bunch of us -- including Jaffe, Quigley, Maltoni, van der Meer, Strout -- are up for some stage time. Get all the details and links on Aaron Strout's blog-like-object and, as Aaron himself writes ,"Vote Early and Vote Often." (Actually I think you can only vote once per session but you know what he means.) Rock on. ]]> Wed, 18 Aug 2010 07:06:00 -0700 http://www.crayonville.com/items/view/1406/pick-a-pack-of-powered-panels-time-to-vote-for-sxsw-sessions http://www.crayonville.com/items/view/1405/a-little-bit-o-link-love-its-whats-going-round With the book in stores everywhere -- well, almost everywhere (I think the release date in Europe may be later and I'll be damned if I can find a copy in airport bookstores, but in addition to being on shelves at the major chains you can also get a handy-dandy e-version for your Kindle, Nook or Sony eReader) -- my attention turns from writing the book to getting other people to write about the book. Over the past couple of weeks I've been pimping lovable links on Twitter and to the Facebook fans, but thought now might be a good time for a good ol' link love round-up. Check out some of the posts the good people have been kind enough to write over the past couple of weeks. Follow The Lead: The ZoomInfo B2B Sales & Marketing Blog Zoom Info's resident blogger, Matthew Schwartz, took a look at some of the concepts in microMARKETING - specifically, the opportunities tha lie in content creation and curation - through a B2B sales lens. jacoBLOG: Everybody Has An Audience Radio consultant Fred Jacobs wrote about another key theme - the notion that the people formerly known as the audience now have audiences of their own - and reflected on what this means for broadcast media professionals. Dan Schawbel's Personal Branding Blog Dan asked me a few questions about the book and how it pertains to personal branding, among other things. Three Questions with MarketingProfs The lovely, vivacious and wicked smaaht Ann Handley fired off three questions - and I fired back three answers - about the book, leading up to last week's Summer Social webinar. The First Batch o' Blog Reviews If you haven't seem 'em, check em out... My colleague Valeria Maltoni (aka Conversation Agent), former colleague Jon Burg, Rayna Fagan (aka @RaynaNYC, who won 1 of 10 freebies) and Reg Nordman were all kind enough to post early reviews. And kind enough to say they liked the book. To which I say: thanks guys. I like you too! ]]> Tue, 17 Aug 2010 17:27:00 -0700 http://www.crayonville.com/items/view/1405/a-little-bit-o-link-love-its-whats-going-round http://www.crayonville.com/items/view/1404/do-you-like-me-do-you-really-like-me-prove-it-at-next-years-sxsw SxSW is - without question - the single biggest gathering of not just all things interactive, music and film in Austin, it's probably the pivot for all of social media and that includes mobile, mobile social (MoSoSo), innovation (augmented reality, chat roulette) and more. It takes place every March in Austin (Interactive will be March 11-15, 2011) and in true - walk your talk and eat your dog food - style, the agenda is both somewhat crowdsourced and vetted or voted by the attendees (aspiring and actual) using the well known Panel Picker Process (just asked Peter Piper).  Well, actually 30% is and that's probably exactly the right split with the Advisory Board (40%) and Staff (30%)This year, besides being roasted by Comedian and TV personality, Brian Posehn, I got off easy by sticking to heavy networking, vegetarian meals at Salt Lick and somewhat consistent consumption of beer (well perhaps my liver and gut would beg to differ). In all seriousness, that's unacceptable for me. I want to do more and next year (with your help) I will contribute and participate. Truthfully I was a a rookie in 2010, but in 2011, I have 3 sessions for you to consider: Flip the Funnel: How to use existing customers to gain new ones. First and most notably, I'm giving my "Flip the Funnel" keynote speech and if you're there and interested, you'll get to attend for free (space permitting), provided you rock the vote and help spread the news. VOTE HERE. Via a little birdie, I also heard that there may be signed copies of the book for attendees. You can also read a little more about the session HERE and watch a small teaser of the book HERE. Videoblogging: Go from Amateur to Outstanding. I've always been a big believer of walking my talk (SxSW style) and this panel is all learning from some people that have made it - or are building something substantial - using the power of online/Web AND social video. This isn't a 101 panel, but instead one that's designed to address critical/key issues surrounding an explosive category. VOTE HERE. Is the marketing microsite dead? Um yes. Still need convincing? Then join organizer, Adam Keats from Weber Shandwick, Pepsi's Bonin Bough (who has invested in a few micro or minisites in his time) and myself as we debate, discuss and absolutely disagree. VOTE HERE. Here's my Powered colleague, Aaron Strout's write up of the Powered-related and relevant panels for your reviewing pleasure and voting preference. It includes the likes of Jen van der Meer, Valeria Maltoni, Mr Strout, Natanya Anderson, Melissa Pierce (in a Powered client, VeriSign-sponsored session) and last but definitely not least, Mr microMARKETING himself, Greg Verdino, who will be doing his book-related razzle-dazzle.So hopefully you'll be there in 2011 and either way, your support, sharing, posting, e-mailing, statusing, tweets and retweets will go a long way towards making sure I'm Interrupting like only a Chief Interruptor can. ]]> Tue, 17 Aug 2010 06:18:00 -0700 http://www.crayonville.com/items/view/1404/do-you-like-me-do-you-really-like-me-prove-it-at-next-years-sxsw http://www.crayonville.com/items/view/1403/jjtv-109-old-spice-in-3-minutes-or-less Ladies look at your mouse. Now look at me. Now look at your mouse. Now here's a 3 minute succinct precise on the recent Old Spice 30-second conversation starter and social media activation. All in all. Spicy. Very Spicy.Key takeaway: We've become really good as social media as a campaign. Jury's still out at our ability to deliver social media as a commitment.Spread the word: Share JJTV with your man, your colleagues, clients and followers Tweet or RT: New JJTV -We've become really good at delivering social media as a campaign. Final words on Old Spice - http://bit.ly/socialspice Subscribe to the show via iTunes or YouTube Leave a video comment ]]> Mon, 16 Aug 2010 07:10:00 -0700 http://www.crayonville.com/items/view/1403/jjtv-109-old-spice-in-3-minutes-or-less http://www.crayonville.com/items/view/1402/slides-get-big-results-by-thinking-and-acting-small Maybe you're thinking about buying microMARKETING but want to get a better sense of what's between the covers first. Or maybe you just want a souvenir of my MarketingProfs webinar. In either case, you've come to the right post. Here's the newest version of the presentation slides based on the book. Of course, this touches on only a few of the key themes and presents just a small handful of the case studies and stories I've crammed between the yellow covers - but it should be enough to whet your whistle. As always comments welcome. microMARKETING for MarketingProfs View more presentations from Greg Verdino. [If you're reading this in your email or a feed reader, you may need to click through to view the embedded slides.] ]]> Thu, 12 Aug 2010 06:09:00 -0700 http://www.crayonville.com/items/view/1402/slides-get-big-results-by-thinking-and-acting-small http://www.crayonville.com/items/view/1401/500-internal-server-error 500 Internal Server Error ]]> Sat, 07 Aug 2010 15:00:00 -0700 http://www.crayonville.com/items/view/1401/500-internal-server-error http://www.crayonville.com/items/view/1400/micromarketing-nyc-launch-party-be-there-on-aug-26 I'm sure regular readers are beginning to think I've left marketing for a job in event planning, but bear with me. Now that the book is out (have you purchased your copy yet?) I'm neck deep in putting together lots of opportunities for you to be part of the process - and that means lots of events. Last month, 100 or so Texas Longhorns (and a few transplanted New Yawkas) pre-partied in Austin on the eve of the book release. This month, I'm bringing the party home to New York and -- if you live in or around NYC or just plan to be in town when it all goes down -- I'd love you to be part of it. All of which is a longwinded way of saying: Powered is hosting the official microMARKETING Launch Party from 6:00 - 8:00pm on August 26th, at New York's unofficial home of social media: The Roger Smith Hotel. Here are just five reasons you'll want to be there... You've read the blog for years and this is a great opportunity to meet. You'd love an opportunity to hang out with 150 or so smart, interesting and (mostly) friendly marketers - meet your peers, network and mingle. You'd like to take part in celebrating the release of the book that Digitas' Jon Burg calls "remarkably refreshing". You want a signed copy of the book. Of course I hope you'll show your support by purchasing a copy from Amazon, 800ceoread or your favorite bookstore - and if you, bring it to the party and I'll be happy to sign it. But on top of that, all party attendees will receive a FREE signed copy, courtesy of Powered -- give it to your boss the next morning and you're virtually guaranteed a raise or promotion. Also free? Food and drinks... 'Nuff said. Bonus reason (good at marketing, not so great at math): what better way to round out your summer than with a cool party at The Roger Smith? It's free to attend (did I mention free yet?) but for the purpose of keeping track of headcount (and to avoid an awkward situation involving you, a bouncer and a full body lift-and-toss), please pop over to the Eventbrite page and RSVP. Let's pack the house. I look forward to seeing you there. ]]> Fri, 06 Aug 2010 08:00:00 -0700 http://www.crayonville.com/items/view/1400/micromarketing-nyc-launch-party-be-there-on-aug-26 http://www.crayonville.com/items/view/1399/are-you-a-micromarketing-prof-you-will-be-after-aug-12 Ann Handley and friends at MarketingProfs just crammed me into a last minute slot in their Social Media Summer Series of online seminars. I'll do 90 minutes on microMARKETING next Thursday (August 12th, 2010), and all you need is an internet connection and screen. Attendance is free for Profs Pro members but non-members can buy seats (so break out that corporate card and cram all your word buddies into a conference room at noon on Thursday.) Get the details and register at MarketingProfs.com. Now that the book is out, you'll definitely want to stay tuned for news of real world events in your neck of the woods. You can also find a more or less up-to-date events calendar on the microMARKETING site. ]]> Wed, 04 Aug 2010 12:58:00 -0700 http://www.crayonville.com/items/view/1399/are-you-a-micromarketing-prof-you-will-be-after-aug-12 http://www.crayonville.com/items/view/1398/sugar-old-spiceand-all-things-jaffe-juice I'm on an Internet. And I don't smell as bad anymore. But am I wearing Old Spice? I debate. You decide. Exhibit A: I've just written an article on the "Old Spice Guy" campaign. You can check it out on Adweek here. The full text of the Adweek article is below. Exhibit B: On Friday did my quasi-monthly "debate" with Mitch Joel, where we discussed the campaign, it's social media side, lovers v haters and of course, the "did it work?" component. Direct Download here Tunes subscription here Here's what I learned from the process: Beware the false prophet. People want this to succeed for so many reasons. All of them wrong ones. Mitch Joel is in love with Isaiah Mustapha. Subverient Chicken called; they want their BMW Films back. P&G and Wieden may very well be laughing all the way to the bank. Good for them. They deserve it. I'm a fan but not a fan boy. It's 2010 and apparently what's new is a 73-year-old deodorant. Fresh off its Grand Prix award at the 2010 Cannes International Advertising Festival, Old Spice is now the talk of the social media town based on its "damn, I wish I'd thought of that" two-day social media blitz, where pitchman Isaiah Mustafa personally responded (scantily clad in nothing but his signature towel) to over 180 contacts who engaged "him" and/or the brand via Twitter, YouTube and Facebook comments. His correspondents included key "influencers" ranging from Perez Hilton and George Stephanopoulos to Digg's Kevin Rose and Ashton Kutcher. The social media elite (although the list sounds a lot more like traditional celebrities) was swept up in a wave of narcissistic delight, which in turn reflected itself in a mega-amplification of earned media -- the likes of which have probably never been seen so rapidly and explosively. (See also: "Spice It Up - Did the Old Spice Campaign Work?") To be sure, the commercial itself is good. Not great, but good. OK, maybe great insofar as it is highly creative, engaging, well executed and amidst a sea of clutter, sameness and mediocrity is about as TiVo-proof as the dying seconds of a tied Super Bowl game. But was it worthy of the crème de la crème of the global advertising film elite? Personally I think the beleaguered 30-second spot took another giant step back this year, especially after the BMW Films, "Campaign for Real Beauty," chocolate loving gorillas and Honda "Cog" of yesteryear. This was a great CPG commercial, which you just get the feeling has been done before, only you just can't quite place it. But that's irrelevant, really. What is relevant is that television advertising will likely never be the same after this particular approach. With a whiff, spray or spritz of 73-year old scent, the 30-second spot became a conversation starter; a means to an end; the first piece of an ever-expanding puzzle. Gone are the days of the new media zealots begging to be sent to the shoot so they can think about how best to version, adapt and extend the original assets to the fullest extent of online's potential. Gone are the days of lobbying for the social media navel gazers to be FedExed to the set, armed to the hilt with their HD Flip cameras, M-Audio mixers, Verizon MiFi access points and Twitter apps. Gone are the days of simply plonking a commercial on YouTube for bonus "hits." This is a game changer. Or at least it will be until sales go south, the CMO moves on and the agency realizes it should have locked in Isaiah Mustafa to a long-term contract and now his residual rights alone rival only LeBron James' appearance fees. But was this ever about sales? If it was, the results from the overarching campaign would seem to indicate a decent amount of groundswell: Although according to SymphonyIRI, in the 52 weeks ending June 13, sales of the featured product, Red Zone After Hours Body Wash, dropped 7 percent, according to Nielsen, over the past three months, sales jumped 55 percent and in the past month, they rose 107 percent. It's hard to determine how much of this was due to an aggressive couponing campaign which was in market simultaneously, but directionally, there does appear to be a correlation between creative resonance, social momentum and sales. (See also: "Old Spice Campaign Smells Like a Sales Success, Too.") On the flip side, there's the branding argument. Again -- on the surface -- the jury is out on that. The creative brief seems to have been transplanted into the messaging loud and clear: somewhere down the discovery path, an eager account planner noted an insight that Old Spice was over indexing against female millennials (read: Hello ladies. Look at your man . . . now back to me). I like to use a simple benchmark or litmus test against differentiation: if there had been no reference to a brand in this commercial, would you have known it was for Old Spice? Or if a different brand (competitive such as Axe or otherwise, like Listerine) had replaced Old Spice, would you have been any the wiser? On both counts, I'd say ownership or association is tenuous at best. And then there's the prime directive for Old Spice (a brand that is otherwise in perceptual purgatory insofar that it is "still" associated with my Grandfather, may he rest in peace): Old Spice: The mark of a man. It's about as persistent and permanent in my impressionable mind as "Just do it." Hell, just type "Old Spice" into Google and you'll see both the paid and organic results for the brand proudly bragging about a 73-year heritage that might resonate with a 73-year-old man, but surely not on a female millennial. But again, perhaps none of this is relevant. After all, the campaign is the earned media belle of the ball in 2010. It's the endless BP gushing well (but in a good way). It's a gift to the marketing community presented on a silver platter in terms of how -- finally -- a campaign should be launched and ultimately sustained. It is as close to integrated as we'll ever see. It isn't exactly what I'd call a "commitment," but I'd like to give both Procter & Gamble and its agency, Wieden + Kennedy, the benefit of the doubt on this one. I actually think Wieden has shown arguably the best understanding and interpretation of social media and advertising integration than any of its competitors -- most notably, Crispin, Porter + Bogusky, which don't seem to move beyond the wham, bam, thank you ma'am of viral fad of the month. This isn't a perfect program, but it's without question head and shoulders (wait, is that a competitor?) above anything else the tired and lethargic me-too industry has to offer. I won't be buying Old Spice anytime soon, though, unless I receive my gift pack and personalized YouTube response from Isaiah, but both of those are stories for another day. ]]> Sun, 01 Aug 2010 17:35:00 -0700 http://www.crayonville.com/items/view/1398/sugar-old-spiceand-all-things-jaffe-juice http://www.crayonville.com/items/view/1397/10-of-you-will-join-micromarketings-amazon-review-crew   Today, Amazon started shipping readers their copies of microMARKETING: Get Big Results by Thinking and Acting Small. I'm sure B&N, Borders and 800-CEO-READ aren't far behind. So I suppose I should say: I'm pleased to announce that I can now add the qualifier "published" in front of the word "author" whenever I tell people I've written a book (which I will no doubt do more than a few times at tomorrow night's Austin book launch tweetup). Now, if you're a regular reader you've probably seen so many posts about the book that you assumed it was on shelves months ago. Nope -- but it is now (web store shelves, at least, with hard copies showing up at your local brick-and-mortar some time over the coming couple of weeks). And I hope you'll show your support by purchasing a copy or two -- or ten...But I also hope you'll take me up on an offer -- for a free, signed copy. I'll send a signed hardcover out to the first ten people to drop a comment.But wait, there's a catch. Not much of a catch, but a catch nonetheless. Here's the thing: your opinions about the book matter. In fact, they matter a lot -- especially to other people trying to decide whether to shell out their hard-earned cash. So here's the deal -- if you're one of the first ten people to comment on this post AND you're willing to read the book and post a review to Amazon, I'll send you a signed book.All you need to do is wait for it to arrive, crack the cover, then write an Amazon review. Look: I really hope you love the book. But what you post to Amazon -- good, bad, mixed or otherwise -- is up to you. I'm not buying positive reviews; just making it possible for some members of my community to spit the truth.Sound like a fair trade? Then comment below.But before you do, let's make sure you qualify: You'll need to provide a real name and a working email address, so I can reach out and get your mailing address. No spammers, scammers or people who don't have a strong grasp on the electronic mail. You don't work with me at Powered, cuz that would be sketchy. We're also not related and (for safe measure) you probably shouldn't be someone mentioned in the body of the book or someone whose endorsement appears on the jacket. You're in the United States. Sorry global citizens, but I've gotta foot the bill for sending these books your way so I need to keep an eye on my pocketbook. And of course you have to be able to make the time to plow through the book, and be willing to share your thoughts on Amazon. To be clear, you're welcome to blog or tweet or share thoughts on Facebook too -- but the main goal is to get some Amazon-love. Still sound interesting? Drop a comment.And one way or another, also be sure to check out the official book site, "like" the book on Facebook and follow @micromktg on Twitter for book news and updates. ]]> Mon, 26 Jul 2010 19:06:00 -0700 http://www.crayonville.com/items/view/1397/10-of-you-will-join-micromarketings-amazon-review-crew http://www.crayonville.com/items/view/1396/jjtv-108-social-commerce-has-arrived Instant commerce. Just add social. How do we get the actual transaction (means/process) to be almost as meaningful as the consumption of that good or service (end)? It starts with putting the social back into commerce. Just ask Levi. Spread the word: Share JJTV with your twits, your colleagues, clients and followers Tweet or RT: New JJTV - Social Commerce has arrived - http://bit.ly/socialcommereishere Subscribe to the show via iTunes or YouTube Leave a video comment ]]> Mon, 26 Jul 2010 17:47:00 -0700 http://www.crayonville.com/items/view/1396/jjtv-108-social-commerce-has-arrived http://www.crayonville.com/items/view/1395/jaffe-juice-140-chatting-with-anheuser-busch-about-their-world-cup-activation-in-south-africa I recently sat down with Andrew Sneyd and Mike Torres from Anheuser-Busch/ABInBev to chat about their 2010 World Cup activation in South Africa which launched under the banner of "Bud United" and included a reality-type program called Bud House, a Facebook profile/avatar face-painting application, mobile/fan-based Man of the March and much more. Got a comment or question on this episode? I'm @jaffejuice on Twitter. Audio comments to +1 206 203-3255. Direct download here Tunes subscription here Disclosure: I do some work with ABInBev, although I was not involved in any way on this particular program. I'm just a football fan. ]]> Mon, 26 Jul 2010 10:25:00 -0700 http://www.crayonville.com/items/view/1395/jaffe-juice-140-chatting-with-anheuser-busch-about-their-world-cup-activation-in-south-africa